• Post Featured Image

    Beyond Swag Part 2: Voice Interaction

    Voice Activated virtual assistants like Alexa, Siri and Google Home have existed since the 90s. But it wasn't until 2011, when Steve Jobs and Apple introduced the world to Siri, that voice interaction with hit the mainstream. Amazon's Alexa and Google soon followed but Siri remains on top by far in terms of usage and net reach. At ROBYN we've dipped our toe in this new platform by building and releasing two Alexa Skills (apps) for Amazon's line of connected speake...  Read More...

  • Post Featured Image

    Beyond Swag Part 1: Variable-Data X

    On October 5th, 2017, I had the privilege of sharing my thoughts on how new technology can help us build better branded experiences with the fine folks at PSDA's P2P Technology Summit. Over the coming days I will be posting a series of three posts that sums up my presentation. This is the first.   Read More...

  • Post Featured Image

    Beyond Swag at P2P Technology + Innovation Summit (Plus Discount on Registration)

    I am presenting at PSDA’s upcoming P2P Technology + Innovation Summit taking place October 4-6 at the Sheraton in New Orleans. I’ll be talking about next generation technologies like voice interaction, augmented reality and dynamic media. Here's the official descritption of my presentation...  Read More...

  • See You at PPAI Tech Summit 2017

    In a couple of weeks I'll be headed to Austin for PPAI's 2017 Technology Summit. The PPAI Technology Summit brings technology leaders from the promotional products industry together to tackle the challenges facing the field.


  • Post Featured Image

    Creating Appreciation with Swag

    Promotional products that play a role in the everyday life of the recipient are appreciated and kept by consumers. Create warm vibes by taking utility and functionality into account when merchandising for your brand.  Read More...

  • Post Featured Image

    Creating Novelty with Swag

    When slinging swag, it's easy to let the product carry the campaign. But don't miss the opportunity to use the power of novelty to create a story-worthy experience that will be shared long after the product is gone.  Read More...

RSS Feed

Copyright © 2017 Eric Granata